Free the Sheep makes premium, stress-relief loungewear inspired from the growing Mental Health Movement across the United States.
We recognize the negative side effects of pop-culture and social media -  our main focus points being on body image, self-esteem, and social anxiety. We are pushing past the norms of just throwing together "comfy clothes" that you have lying around and building towards a new perspective on loungewear that also supports a meaningful cause.
We are based in Newport Beach, California, and develop seasonal lines of products that change accordingly while maintaining our values.


At Free the Sheep, our guiding principles are:

  1. Comfort Functionality - a comfortable body will lead to a comfortable mind. Each of our products must be extremely cozy and be able to reduce one's stress in one way or another.

  2. Unique Style - loungewear typically has a very basic fit with one solid color and small logo, which is what we stay away from. We provide fun and unique fits/designs that our community can be excited about wearing. There must always be a good balance of comfort and style!

  3. Message and Awareness - it is very important that our products represent and spread awareness of our cause. We want to give our community something that they can be proud to wear and help spread the message.

Free the Sheep challenges the status quo and questions the problems that are perceived as "normal" in our culture.

"The body and mind aren't separate as many would generally think. If you're in a stressful situation, chances are there's something you can do to your body to alleviate your mind as well. It's like when you take your shoes off after a long day of work, but instead, it's everything."

- Justin Tubis, Founder

We amplify the individual.

We represent all who think for themselves and those who carve their own path in life - those who believe want they want to believe but do not blindly follow.

We want you to be comfortable, to be yourself, and most importantly, to be comfortable being yourself. We are here to amplify you as an individual.

"All my life, I thought others were cool for doing what the celebrities or the influencers did. But that's not 'cool' is it? At least not to me. Deciding what is and what isn't - that's cool to me. Doesn't matter if you have little underlings or not. Only that you decide what you're doing, where you're going, and that you feel certain of it and comfortable."

- Justin Tubis, Founder