Free the Sheep Clothing was inspired from the growing Mental Health Movement across the United States. We recognize the negative side effects of pop-culture and social media - our main focus being on body image, self-esteem, and social anxiety. We are building towards a new perspective on lounge-wear that supports a meaningful cause.
Technology has served as a double-edged sword in connecting people together, while also amplifying self-comparison, value distortion, and cyberbullying. These effects have burrowed their way into youth culture and are some of the main reasons why Millenials and Gen Z are the most depressed and stressed generations of all time.
Pop culture, idols and icons, influencers, it doesn't matter who - they are all advocates for "perfection". Every post, picture, outfit, pose, attitude, words, it doesn't matter. A majority of content out there is doctored to be flawless, creating a massive issue of unrealistic expectations on many important areas in our culture (i.e: body positivity).